12 Facts About Content Marketing Funnel To Bring You Up To Speed The Water Cooler

A Content Marketing Funnel Explained

A funnel for content marketing is a method to assist potential customers to learn about your company, find solutions to their issues, and become confident in purchasing from you. Different kinds of content work best in each stage of the funnel.

At the top of the funnel, infographics, videos, and checklists draw attention, create leads, and keep the readers interested. Templates and guides that are gated perform well at this stage.

Awareness

At this stage, consumers know that your brand exists. They are also aware of the solutions you offer. This is where the content is designed to educate and inform prospects about the problems that your solution solves and its distinct features from competitors.

Take note of the keywords your customers use when searching online. Keyword research can be used to find out what terms your target audience is using when they search online. This will aid you in determining if your product or service is required. This data can then be used to create an editorial calendar and determine the content pieces that will be targeted at those specific terms.

In addition producing content for this stage of the funnel will help you build your brand affinity with your customers. The more your consumers know about your brand, they will have greater confidence in your ability to solve their problems. This will result in higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-executed strategy for content will help you close this gap in conversion. If, for instance, you find that most of your content is aimed at raising awareness, but nothing influences consumers to make a buying decision, then you could increase the spending on marketing campaigns that target middle-funnel keyword phrases.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers and give you the opportunity to show off your customer service. This can range from retweeting positive reviews to promoting special offers.

You can also use existing content to draw buyers to the bottom of the funnel, such as blog posts or case studies. If you write a blog post that explains why your product is superior to the competition's you can share it via social media and ask your readers to join your email list to get more information. You can also encourage conversion in this stage by asking your audience to include your name in their social media posts after they have used your product. This will encourage other people to do the same, and will help spread the word about the brand.

Consideration

A successful content strategy content marketing will include a variety of content types that attract customers at each stage of the funnel. For example, brand awareness campaigns might contain ads however, they should also include blogs and infographics that provide answers to common issues and objections. This content can be further distributed via social media and email to increase organic traffic.

As consumers progress through the consideration stage and begin to look for specific features of products that can help them make a buying decision. This phase is a great time to create FAQ pages. Utilize keyword research tools such as Ubersuggest or search popular hashtags for your industry to find questions your readers are asking. Then, craft answers to these questions and include them on your content funnel map.

During this stage it is crucial to present an unambiguous proposition that shows the way your product or service will solve their problems and earn them more money. The content should also demonstrate the uniqueness of your brand in comparison to that of your competitors.

It's a fairly simple stage to measure, as consumers are making a decision whether they want to buy. Consider metrics like conversion rate, payment figures and click-through rates to see whether your efforts are achieving.

As they reach the advocacy stage, your brand is becoming more and more important to them. They will be sharing your content with others because they are so enthusiastic about it. This is an extremely effective method of growing your audience. You'll need to develop content that encourages people to share it, rather than just focus on engagement metrics. Use Sprout Social, for example to track social shares that result from your marketing efforts with content. This will give you a much more accurate picture of your impact.

Decision

They are looking for content during the decision-making phase that confirms the purchase and provides instructions on how to use the product. At this stage, they want to be certain that the product will solve their issue and justify the cost. At this stage it is essential to provide high-quality content, like product guides, case study videos, and customer success stories, is essential. Customers also want to be in a position to ask questions and receive answers from your support team. It's a great way to please your customers and encourage them by sharing their experiences.

At this stage, you're hoping that the customer will become a brand ambassador and recommend your product to their friends and colleagues. In order to convert these advocates into raving fans you'll need to provide them with relevant content that will help them get the most out of your product or service. You can do this by creating personalized newsletters, tutorial videos, free trial offers and loyalty programs.

After your audience has changed from leads into paying customers It's time to concentrate on retention. The standard funnel for content marketing models tend to see revenue as the end of the process, however it's crucial to remember that consumers will continue to interact with brands after they have purchased. It is crucial to redefine the funnel as a dynamic structure that incorporates revenue, rather than an unchanging model.

The conventional content marketing funnels are useful for making your plan, but they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model can aid in developing an overall strategy. You can create content marketing strategy that is engaging your audience and boosts conversions by planning for each step of the process. You can then use the information from conversions to enhance and test your strategy. Are you ready to see how this strategy will benefit your business? Contact us today to request a free content marketing guidebook.

Retention

A funnel for content marketing is a valuable tool that can help companies plan their strategy, execute it, and measure its effectiveness. It can also give them an understanding of the gaps in their strategy for content that need to be filled. For instance, if a brand has a significant amount of content geared toward the public's attention and interest, but few pieces targeted towards the middle of the funnel, they should be focusing on creating content for this stage.

Use tools like Ahrefs which examine the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher the number, the more efficient your content.

Once you've written content for the top of your content marketing funnel, it's important to keep it up-to-date and relevant. This will ensure that your audience is engaged and curious about your brand and the products or services it offers. This can be done by creating new content that focuses on keywords, answers questions that your target audience is likely to look for, and provides the latest information regarding your business or product.

When your customers enter MOFU and MOFU, they'll be looking for more details about your products or services as well as solutions to their problems. At this stage it is crucial to establish trust by providing honest reviews and demonstrating the value.

In the final phase of your funnel for marketing content, your audience will decide whether they want to purchase. This is typically accomplished through gated content that requires an email address or other type of registration to access. This content is designed to transform the interest and awareness you've created at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

While customer retention largely falls to your sales and support teams, you can be a part of the customer's experience with your brand by generating content that delights them throughout the entire content marketing funnel. This can include helpful resources, behind-the scenes information and special promotions that only your target audience will be able to access. If you can establish a relationship of trust with your audience, then they will be your greatest advocates and will help reduce the time to sell.